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Privacy Policy

Effective date: October 10, 2026. This version adds a section on our Medicare plan finder in ChatGPT, which uses the ZIP code and plan filters from your request to find plans and does not keep them. Like the October 8, 2026 version, it describes, in broader terms, what we may collect, the cookies and pixels this site may use, who may receive that information, and the choices a California resident has. It says we do not sell your information for money or to lead buyers, and that we do share identifiers with advertising partners so they can measure ads and show ads on other sites. It also says our website forms do not ask for a Medicare number, a Social Security number, a date of birth, or health information, and that if you enroll or get help with your plan we may collect that information, usually by phone. It also says we may keep the campaign and ad codes from an ad link in a cookie on our site for about 90 days, and save them with your request. It also says that a tap on the call button is recorded with those ad codes so it can be connected to a call, that the record does not include a phone number, and that Do Not Track and Global Privacy Control skip that record. It names Google Analytics as a measurement tool that records page addresses with campaign and ad codes only, with Google signals and ad personalization off, and that does not load on Do Not Track or Global Privacy Control. The October 3, 2026 version described the website practices in narrower, per-field terms.

This policy covers Wild West Labs, Inc. d/b/a Doodle, including this website, our Medicare plan finder in ChatGPT, and the help we give you by phone. Wild West Labs, Inc. owns Doodle Insurance Services, LLC, the California-licensed insurance agency that provides insurance services. If you do not want this collection and sharing, do not use the site or ask us for help.

Information you give us

What you type into our forms may include your name, phone number, and email address; your ZIP code and county; your Medicare situation and the coverage you are interested in; and your consent, with the wording you saw, the time, and your typed signature. From October 1, 2026, we take the Scope of Appointment on the recorded call instead, so we keep that recording. For the waitlist: your email address, your state, and your ZIP code. When you submit, our server may also record your IP address, your browser type, and the time. Calls with us are recorded, and we say so before each one.

Our website forms do not ask for your Medicare number, your Social Security number, your date of birth, or health information. If you choose to enroll or get help with your plan, we may collect your Medicare number, your date of birth, your Social Security number if a carrier requires it, health and medication information, and your answers to a health risk assessment. We usually collect that by phone. We use it only to compare plans, enroll you, and service your coverage. We share it only with the carrier and the field marketing organization handling your enrollment, as needed, with the service providers that keep our records and call recordings under contract, or when the law requires it. We never give it to advertising partners, and we never use it for advertising.

Information collected automatically

We, and third parties that provide advertising or other functionality on this site, may use cookies, pixel tags, local storage, and similar technologies to collect information automatically.

A pixel tag, also called a web beacon, is code on a page. It can record, for example, that you visited a page or clicked an ad.

Automatic collection may include your IP address, a cookie or other identifier, your browser and device type, an approximate location taken from your IP address, the pages you visit, the links you click, and the time. An ad click code, and the campaign and ad codes on that link, may arrive with the link that brought you here. We may save those codes in a cookie on our site for about 90 days, keeping the first link, and with your request in our own records. We do not put what you type into a form into that link or that cookie. When you tap the call button, we record the time, the page, and those ad codes, so we can connect that tap to a call that starts soon after. That record does not include your phone number.

Cookies, pixels, and similar technologies

On our information pages, a measurement service may record the page that was opened, whether you followed a link toward our form or our waitlist page, and, when you arrive from a link we shared, which link that was. That measurement is not on our forms, and it does not set a cookie.

We also use pixels, web beacons, cookies, and similar technologies from third parties, including Meta, to collect or receive information from this site and elsewhere on the internet. They may use that information to provide measurement services and to target and deliver ads. You can opt out of interest-based ads at [aboutads.info/choices](https://aboutads.info/choices) and [youronlinechoices.eu](https://www.youronlinechoices.eu).

Google Analytics is one of those measurement tools. It may receive the address of the page you opened, the address of the page that linked here, an IP address, and its own cookie. Each of those addresses keeps the page itself and the campaign and ad codes on the link, including an ad click code. An email address, a phone number, a name, a date of birth, a ZIP code, or any other detail in an address is removed first. The same cut is applied to a link you follow away from this site. Google signals and ad personalization are turned off, so this tool is not used to build an advertising profile of you. If your browser sends Do Not Track or Global Privacy Control, Google Analytics does not load.

Advertising and analytics partners may receive identifiers, internet activity, and hashed contact information. Identifiers may include an IP address, a cookie code, and an ad click code. Internet activity may include the page you opened and the fact that you clicked an ad. Hashed contact information means a code made in your browser from the email, phone number, name, and ZIP code you type in a form. A partner may use that code to measure ads and to match your visit to an account so it can show ads. We may tell an advertising partner that you sent a form and, if you become a client, that you did and the value of that business to us. We may also tell an advertising partner that you tapped the call button on this site. That notice does not include your phone number or any health information.

If your browser sends a "Do Not Track" or "Global Privacy Control" signal, these advertising and measurement tools do not load. We do not save an ad click code or the campaign and ad codes from that link with your request, we do not set that cookie, we do not record a call-button tap, we do not send an advertising partner the form, call-button, or client notice, and we do not count your visit. Global Privacy Control is also how you opt out of the sharing described below.

How we use it

We use this information to answer your request, to have a licensed insurance agent call you, to book the time you pick, to keep records the law requires, to measure how this site is used, and to measure and show ads.

Who we share it with

We do not sell your personal information for money. We do not share it with lead buyers. We do share identifiers and internet activity with advertising partners for cross-context behavioral advertising, which means ads chosen from your activity on this site and on other sites. You can opt out of that sharing with a Global Privacy Control signal, or by emailing hello@askdoodle.org.

We share information in four cases: with an insurance carrier or a field marketing organization that helps process your enrollment, only as needed, if you choose to enroll in a plan; with the service providers that run our systems under contract, including the scheduling service that books the time you pick, so the site and our records can run; with advertising and analytics partners, which may receive identifiers, internet activity, and hashed contact information, and which may be told that you sent a form and, if you become a client, that you did and the value of that business to us; and when the law requires it.

Our plan finder in ChatGPT

Our Medicare plan finder works inside ChatGPT, as the Doodle Medicare Plans plugin. When you use it, ChatGPT sends us the ZIP code, county, and plan filters from your request, such as the plan type, insurance company, benefits, or premium you asked for, so we can show you the plans available there. If you ask for Special Needs Plans, the filter says which kind: plans for people with Medicare and Medi-Cal, with a chronic condition, or who need long-term care. ChatGPT also sends details of its own, such as your language, an approximate location, and an anonymous identifier. ChatGPT does not send us your conversation.

We use your request only to find plans. We do not use ChatGPT's own details, and we do not store your request or those details. Our server records which tool ran, whether it worked, and how long it took, and keeps that record for 30 days. It does not record your ZIP code or your filters. Nothing from the plan finder goes to advertising partners.

If you follow a link from the plan finder to this website, or call a licensed Doodle agent, the rest of this policy covers that, including the campaign codes on that link. OpenAI's privacy policy, at openai.com/policies/privacy-policy, covers how OpenAI handles your ChatGPT conversations.

California residents

This section is for California residents. It uses the category names in the California Consumer Privacy Act, as amended by the California Privacy Rights Act. The rights below are available even if a revenue threshold has not made them mandatory.

### Categories we may collect

  • Identifiers, such as a name, phone number, email address, IP address, cookie identifier, ad click code, or campaign and ad codes from the link that brought you here.
  • Records you give us, such as your name, phone number, email address, ZIP code, and county.
  • Commercial information, such as the fact that you asked us for help and, if you become a client, that fact and the value of that business to us.
  • Internet or other network activity, such as pages you visit, links you click, and ads you click.
  • Approximate location, from your IP address or from the ZIP code you give us.
  • Audio, when a call with us is recorded.
  • Sensitive personal information, if you choose to enroll or get help with your plan. This may include a Medicare number, a Social Security number if a carrier requires it, a date of birth, health and medication information, and answers to a health risk assessment. If you ask our plan finder in ChatGPT for Special Needs Plans, the kind you ask for may suggest a health condition or Medi-Cal coverage. We use it only to find plans and do not keep it.

### Sources

We collect these categories from you, when you use a form, join the waitlist, use our plan finder in ChatGPT, or talk with us. We collect some of them automatically, through cookies, pixels, and similar technologies on this site. An ad click code, and the campaign and ad codes on that link, may come from the link that opened the site. If you tap the call button, we may save the time, the page, and those codes with that tap. We do not save your phone number with it. We collect sensitive personal information from you, usually by phone, if you enroll or get help with your plan.

### Purposes

We use these categories to respond to you and schedule a call, to run the site, to keep records the law requires, to measure visits, to measure and show ads (including cross-context behavioral advertising), and to meet a legal duty. We use sensitive personal information only to compare plans, enroll you, and service your coverage.

### Who may receive them

We may disclose these categories to the service providers that host the site, store the records, place and record calls, and book the appointment you pick. We may disclose them to advertising and analytics partners. Advertising and analytics partners may receive identifiers, internet activity, and hashed contact information. They do not receive sensitive personal information. We may disclose information to an insurance carrier or a field marketing organization, only as needed, if you choose to enroll. Sensitive personal information goes only to that carrier and field marketing organization, as needed, to the service providers that keep those records and recordings, and when the law requires it. We may disclose information when the law requires it.

### Sale and sharing

We do not sell personal information for money, and we do not share it with lead buyers.

We do share personal information for cross-context behavioral advertising. The categories that sharing may include are identifiers (an IP address, a cookie identifier, an ad click code, and hashed contact information from a form) and internet activity (pages visited, links clicked, and ads clicked). Separately, for our own measurement, we may disclose that you sent a form, that you tapped the call button on this site, and, if you become a client, that you did and the value of that business to us. The call-button notice does not include your phone number or any health information.

### Your California rights

You can ask what categories of information we have about you, the sources, the purposes, the categories of third parties we disclose it to, and the specific pieces. You can ask us to correct information that is wrong. You can ask us to delete information. We delete what the law lets us delete. Consent records, Scope of Appointment records, enrollment records, and some call records stay for the periods in the next section, because we have to keep them.

You can opt out of sharing for cross-context behavioral advertising. A Global Privacy Control signal is that opt-out. You can also email hello@askdoodle.org. We will not deny you help, charge you a different price, or give you worse service because you made a privacy request.

We use and disclose sensitive personal information only to provide the services you ask for, such as comparing plans, enrolling you, and servicing your coverage, and for the other purposes California allows without a request to limit that use (Cal. Code Regs. tit. 11, section 7027(m)). We do not use it for advertising. We do not collect a precise device location.

To ask, email hello@askdoodle.org. We may need enough information to confirm that you are the person, or someone that person has allowed to ask.

How long we keep it

We keep consent records, Scope of Appointment records, and enrollment records for 10 years, as Medicare rules require. We keep other lead information under our written retention policy, and no longer than we need it.

Call recordings made on or after October 1, 2026 are kept for 3 years as audio and for 3 more years as a written transcript. Recordings made before that date are kept for 10 years. The part of a call where you agree to the Scope of Appointment is kept for 10 years, with the record itself.

Calls, recordings, and consent

If you call us or ask us to contact you, we tell you at the start of the call that it may be recorded, and you choose whether to continue. When you ask on our form, a licensed insurance agent calls you.

Stopping calls and texts

You can take back your consent to calls and texts at any time. Say stop during any call, reply STOP to any text, or email hello@askdoodle.org. Any of these works; there is no special form and no single required channel. When you tell us to stop, we stop all marketing calls and texts, not just one kind, and we honor it promptly.

We do not share your SMS opt-in, or the fact that you agreed to texts, with third parties or affiliates for their marketing.

Text message opt-out and support: reply STOP to the number that sent the message. Text HELP for support, or email hello@askdoodle.org. Message and data rates may apply, and message frequency varies. Replying STOP is one of the ways in the paragraph above, so we stop all marketing calls and texts, not just one kind.

Changes to this policy

We post any new version on this page with a new effective date at the top. If the change is material, the note under the date says what changed.

How to reach us

Questions about this policy, and requests to know, correct, delete, or opt out, go to hello@askdoodle.org.